It's hard to serve your customers' needs if you don't know what they are. That'south where form and survey apps can be helpful, letting you gather feedback, collect data, and inquire questions of the people your concern serves.
Plough forms and surveys into business growth
While some class apps are role of larger customer direction suites, many of the best tools let you build forms and surveys, distribute them to your audience, and perform data analysis on the submissions you receive—completely for complimentary.
We considered more than 20 free form and survey builder tools to notice the best ones out there. Here are our meridian picks.
The nine best costless form builders and survey tools
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Google Forms for the fastest form creation
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Microsoft Forms for analyzing results in Excel
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Cognito Forms for unlimited forms with advanced features
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HubSpot Form Architect for pop-upwardly forms
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SurveyPlanet for gathering lots of responses
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SurveyMonkey for an extensive library of pre-written questions
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Zoho Survey for business organization-oriented surveys
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Jotform for building forms from a template
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forms.app for attractive-looking forms
What makes a great free course builder/free survey builder?
How we evaluate and test apps
All of our all-time apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. Nosotros spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set up for the category. We're never paid for placement in our articles from any app or for links to whatsoever site—we value the trust readers put in the states to offer authentic evaluations of the categories and apps nosotros review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
To discover the best costless course builders and survey tools, nosotros investigated and tested more than 20 of the most popular options. Here are the main criteria we kept in mind:
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They permit you create as many forms/surveys for costless every bit possible. Some of our picks limit the number of questions you can ask or the number of responses you lot can receive, but some offer completely unlimited forms and responses. Nosotros looked at which services have the most generous costless plans overall.
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They let you build your grade or survey easily. If y'all don't desire to spend money on a survey tool, you probably don't want to spend a ton of time, either. We looked at how easily these services let yous set up your form, which includes how robust their existing course library is, equally well as how elementary it is to tweak forms or build them from scratch.
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They have robust design and theme tools. We chose to prioritize apps that make it easy to tweak the color scheme, fonts, layouts, or branding of the forms, and then you can brand certain your surveys are easy for your audience and consistent with your brand.
With those criteria in mind, and looking for unique features that set up the apps apart, nosotros narrowed downward our list to the following nine options.
Best costless grade builder for the fastest form creation
Google Forms (Spider web)
Google Forms is the fastest, virtually intuitive way to build a course. Adding and editing form fields in the Google Forms editor is noticeably faster than using any other app, with question types updating as y'all start typing (for example, Google Forms recognized an open-ended question as we were typing and automatically inverse the answer field from multiple choice to a textbox). You can even reuse questions previously added to other forms to speed up the process.
While Google Forms is technically a class architect, yous tin can also use it to create surveys, polls, or even quizzes that get automatically graded. Collect curt- and long-form questions, apply linear scales to capture sentiment, or upload several images to allow people choose from multiple options in a grid.
Google Forms offers 11 dissimilar field types—all of the major types you lot'd await in a form or survey tool. Information technology also has simple information validation checks for text fields and conditional logic that serves different questions based on previous answers. You can't accept payments through a Google Form, but y'all can accept uploaded files and save them correct to Google Drive.
If y'all need to interact with teammates on a form, yous can share information technology with your colleagues so they can add and edit class fields as well—even in existent time. Afterward your course is published, view responses as a written report in Google Forms, get emails for new responses, and/or export responses to Google Sheets to sort, filter, or visualize your information in a more meaningful fashion.
Finally, you can utilise Google Forms' Zapier integrations to ship your course responses to the right identify. For instance, you tin automatically add new class responses to your to-practice list or e-mail marketing tool, or get a notification in your team conversation app whenever there's a new response.
Google Forms Toll: Free with a Google account
Best free form builder for analyzing results in Excel
Microsoft Forms (Web)
Like Google Forms, Microsoft Forms is an intuitive, powerful, and free form app created by a technology giant. It works largely in the same mode, but with more information analysis capabilities thanks to its integration with Excel.
Edifice your course is fast and simple: add together a question, choose the answer format, and blazon in your questions and response options. Y'all can fifty-fifty choose from unique response types yous won't find in the majority of other free apps, like Internet Promoter Score or Likert.
To collect responses, send a direct link to others or embed it on your website or in Sway. Once the data starts coming in, you lot can see a quick overview within the Microsoft Forms interface or open your responses in an Excel spreadsheet for more advanced analysis and visualization.
Microsoft Forms Price: Gratis with a Microsoft account
You can as well use Excel Online to create a survey in Excel that collects your results direct in your survey—and if you have a Microsoft business relationship already, it'south costless. Open a new spreadsheet in Excel Online, click Insert in the toolbar, and select Survey. Requite your survey a championship, add together your questions using seven different response types, and decide whether or non to make questions required. When you're finished, click Save and View to preview your survey, or click Share Survey to take hold of a link to share with others.
Best free form architect for unlimited forms with advanced features
Cognito Forms (Web, Windows)
Google Forms offers just basic conditional logic and doesn't allow you lot accept payment information. SurveyMonkey has more than advanced logic and lets you lot accept payments—only only if you subscribe to a premium program. So if you lot need more avant-garde features like these for free, Cognito Forms is an ideal pick.
You can split your class upward with logic sections, effigy out totals with calculated fields, build repeating sections to use on multiple forms, and accept payments using its built-in integrations with Stripe (you tin accept payments via PayPal or Square past signing upward for a paid plan). Cognito Forms tin can fifty-fifty turn your form results into a templated PDF certificate, and so yous tin send a formatted receipt to your customers.
This is a powerful set of features to have on its own, but it's even more impressive given that Cognito lets you create an unlimited number of forms for free. Most services put a limit on how many forms y'all can make without paying, but Cognito doesn't. You lot'll hit a limit if y'all need to accept more than 500 responses per month, just if you lot don't hit that cap, yous can keep creating forms to your heart's content.
All of these features are available in Cognito's costless plan, minus payment processing fees if you use the grade to collect payments. Forms are also relatively customizable: insert page breaks to create multi-folio forms, or edit fonts, colors, and column widths. You tin likewise use Zapier to connect Cognito Forms to thousands of other apps to streamline your course workflows.
Cognito Forms Price: Free for one user and unlimited forms with upwardly to 500 form entries per month; from $10/calendar month for the Pro plan that includes ii users and up to 2,000 entries per calendar month
Best gratis course builder for pop-upwards forms
HubSpot Form Builder (Web, iOS, Android)
If y'all want to create a form that pops up on certain pages, HubSpot's Course Builder is the app for yous. Create forms that appear in popular-up overlays on sure pages or to certain visitors, forms that driblet in at the top of the folio after a certain amount of time, or forms that slide in on the left or correct side of your webpage (advanced form targeting based on CTA clicks, country, device, or referral URL requires a premium plan).
HubSpot'due south pop-up forms are primarily designed to collect a few pieces of data, so the merely bachelor fields are email, showtime proper name, last name, and phone number (adding custom fields requires a premium plan). But if y'all're just collecting data for newsletter subscribers or new leads, that'due south probably all of the information you need.
You lot tin can also use HubSpot Course Builder to create more traditional, non-pop-up forms, and in that location's much more flexibility there. In that location are a few templates to choose from—more often than not for marketing- or sales-related use cases—or build your own custom form using nearly 50 fields.
HubSpot Form Builder is office of its Marketing Hub product, which comes with a free customer relationship management (CRM) tool, and you employ the CRM to consolidate details from form responses. But if y'all prefer to employ a different tool to view and manage your class responses, y'all tin utilize one of HubSpot'due south Zapier integrations to send new contact details to Google Contacts, Mailchimp, Slack, Google Sheets, and more than.
HubSpot Grade Builder Toll: Free for unlimited forms, questions, and responses and up to ane meg contacts; from $50/month for Marketing Hub Starter that includes custom pop-up course fields and lets you build forms without HubSpot branding.
Best free survey builder for gathering lots of responses
SurveyPlanet (Web)
Most of the survey builders on this listing limit the number of responses you receive per month. SurveyPlanet stands out because its free program puts no limit on the number of surveys you can create, the number of responses you can collect, or the number of questions you tin can enquire, making information technology an ideal tool if you anticipate getting lots of responses to your surveys.
SurveyPlanet makes it like shooting fish in a barrel to build surveys. Yous don't fifty-fifty have to write your own questions. For case, if you're trying to get production feedback, type production into its questions template search bar to come across tons of pre-written questions you tin can grab and utilize in your survey. It's a bully fashion to avoid writing leading questions and to build a survey quickly.
If you desire to tweak more, SurveyPlanet lets you do that, too. Choose between a diverseness of themes that command your survey's color scheme, or have your questions brandish ane at a time or all at in one case. The merely downside is that yous'll demand to upgrade to export your survey results—but if its built-in reports are enough, SurveyPlanet is an splendid free option.
SurveyPlanet Cost: Complimentary for unlimited surveys, questions, and responses; from $twenty/month for the Pro plan to export survey results or build custom themes.
All-time free survey builder for an all-encompassing library of pre-written questions
SurveyMonkey (Spider web, iOS, Android)
When it comes to the book of pre-written questions, SurveyMonkey has all other apps beat—hands down. Type a keyword into its Question Banking concern search bar to go hundreds of results for pre-written questions, then click questions you like to add them to your survey instantly. Or, utilise the "Build information technology for me" feature to respond a scattering of questions that allow SurveyMonkey to create a finished survey for yous.
The downside: The number of questions yous can inquire and responses you tin collect on SurveyMonkey'due south free plan is limited. You tin merely ask x questions and collect 40 responses per survey, and you'll have to upgrade to customize the design of your survey, add a logo, or consign your results. Yet, with one of SurveyMonkey's Zapier integrations, y'all tin can send results to Google Sheets or Excel automatically, even if you're on the free plan.
In add-on to its large library of pre-written questions, SurveyMonkey also provides ane of the all-time mobile survey experiences. Each question has plenty of white infinite in a higher place and below information technology, the buttons are large then they're easy to click, and a footstep indicator lets respondents know exactly how many more questions they have to answer at each step along the manner.
SurveyMonkey Toll: Free for unlimited surveys, 10 questions/survey, and 40 responses/survey; from $32/calendar month for the Advantage Annual personal plan that includes unlimited questions, up to v,000 responses/yr, skip logic, and data exports
All-time free survey builder for business organization-oriented surveys
Zoho Survey (Web, iOS, Android)
Zoho Survey has pretty much everything you need to create either detailed forms or simple polls and surveys, all with more response options than you lot'll get in other gratis apps. Its pool of form templates and question library are especially geared toward business organization-oriented needs, so it's amend suited for handling bug reports and lead generation than organizing birthday parties or movie nights.
To outset, Zoho Survey lets you add together more than 25 question types, including things like Net Promoter Score, ratings, and elevate-and-drib rankings that many other apps don't back up. Information technology likewise offers pre-written questions like SurveyMonkey and SurveyPlanet.
On the free plan, you can create up to three forms and receive up to 500 responses per month. And while you tin can access responses in Zoho's app or export them as a PDF or CSV, you'll have to upgrade to export them every bit an XLS file. Overall, it's a flexible tool that could be perfect if you don't need to make too many forms.
Zoho Survey Toll: Free for 3 forms and 500 responses/calendar month; from $10/month for the Basic programme that includes unlimited forms, 10,000 responses/calendar month, and XLS exports
Best free form builder for building forms from a template
Jotform (Spider web)
If you lot don't want to waste product whatsoever time building a course yourself, Jotform about certainly has you covered. It has a massive library of over ten,000 pre-existing form templates in a variety of categories. At that place are hundreds, if not thousands, of forms in categories like order forms, upshot registration forms, and applications.
Y'all can search through Jotform's library by the blazon of survey you lot're looking for, or you can filter by industry. Most of the form templates are sorted into industries like education, healthcare, and marketing. There's also a search box, and so yous can look for the verbal course you demand.
One time you choice a form template, you tin tweak the form using a drag-and-drop editor that shows you exactly how all the changes you make will expect correct in the window. When you're done, publish the form and share with a link, embed code, electronic mail campaign, or even generate a fillable PDF.
You lot can also use Jotform's Zapier integration to ship whatever submissions from your forms to your calendar, get a ping in Slack, or update contacts in your CRM or email marketing tool. This works especially well if you lot eventually desire to use Jotform to accept payments or manage your inventory (some of which requires an upgraded programme).
Jotform Cost: Free for 5 forms and upward to 100 responses/month; from $24/month for a Bronze plan with upwards to 25 forms and 1,000 responses/month
Best free form builder for bonny-looking forms
forms.app (Web)
There's something to be said for curbside appeal, and if your business concern depends on adept branding, then forms.app is ane of the best tools you lot tin accept in your belt. This service has a wide pick of dozens of bright, bonny themes. Whatever your company'southward branding, you can probably detect a wait that fits your design artful—and apply it with a single click.
If you're not finding what you're looking for, though, forms.app also offers tools to customize the font, colors, push button borders, and background image to your liking. If that's still non enough customization, you can tweak the design of the course even further with custom CSS, which is oftentimes a paid feature of other apps, but is entirely free here.
Forms.app lets you create upwardly to 10 forms and receive up to 150 responses per calendar month. It likewise has an odd limitation of upward to 1,000 course views per calendar month, so even if you don't hit your other limits, you might end up striking a limit if too many people view your forms without actually submitting them. Even so, unless you anticipate less than 15% of your audition really finishing a form, this might non be an consequence for yous.
With forms.app's Zapier integration, you tin also transport new form submissions to Trello, Gmail, Mailchimp, or a host of other services you use to manage your business.
forms.app Price: Gratuitous for x forms, 150 responses/month, and 1,000 form views/month; from $9/month for a Bones programme with upwardly to 25 forms, 1,000 responses/month, and 5,000 form views/month.
Finding the all-time costless form app or survey builder
Each of the tools on this listing makes it easy to create and share forms and surveys, then how do y'all choose the correct ane? Information technology boils down to what features are well-nigh important to you.
If you need to create lots of forms/surveys and accept unlimited responses, choose Google Forms, Microsoft Forms, or SurveyPlanet. If you need help writing questions, yous'll probably have the best luck with SurveyMonkey. For more advanced capabilities, choose Cognito Forms or Zoho Survey. Or if you're looking for something specific similar popular-up forms, like shooting fish in a barrel templates, or bonny-looking forms, try HubSpot, Jotform, or forms.app, respectively.
The best function: since all of the tools are free, you lot can endeavor as many as you want earlier choosing one to use long-term.
Originally published in September 2017 past Matthew Guay, this postal service has since had contributions from Jessica Greene, Emily Esposito, and Eric Ravenscraft.
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